New Touch Of Gray®. For the Generation That Refuses to Get Old.
Introducing a Men's Hair Treatment Breakthrough

The makers of Just For Men® introduce Touch Of Gray®, an innovative men's hair color treatment that allows men to control how much gray remains in their hair. Designed to meet the needs of boomer men who are in the prime of their life but have been feeling uneasy about their growing gray hair, this treatment gives men back the control over their appearance. Now men can achieve the perfect level of gray in one or two easy applications.

Touch Of Gray® Benefits:

• Subtle Change
• With each application, you control how much gray remains
• Quick and Easy
• As easy as combing your hair -- the hair treatment application stays on for just five minutes
• Comb-in gel application -- the first men's no-mix, no-mess system
• Natural Looking
• Gentle and long lasting -- No ammonia or peroxide
• Available in 5 natural-looking shades
• Light Brown Gray
• Medium Brown Gray
• Dark Brown Gray
• Black Gray
• Jet Black Gray

5 Simple Steps to Control Gray:

• To prepare for the treatment, put on gloves, then remove the cap from the end of the tube and peel off the seal; immediately screw on the comb applicator to protect the product from oxidation.
• Squeeze the tube gently until you see a small amount of the product come out between each of the teeth on the comb applicator. During the application, continue to squeeze the tube to ensure even coverage.
• Start where the hair is grayest, usually the temples and front hairline. Continue combing the product through evenly from side to side using the comb applicator. Remember to coat all of your hair and make sure it is thoroughly saturated. Also, don't forget the back and sides of you hair.
• Begin timing yourself AFTER application is completed. Use a timer and wait five minutes. Don't worry if the product is left on for more than 5 minutes, it will not turn your hair darker with more time.
• In the shower, rinse hair thoroughly with warm water until water runs clear. Then, shampoo hair (preferably using a shampoo for color-treated hair.) Rinse again. Condition hair, dry and style as usual.

Each Kit Contains:

• One Touch Of Gray® hair coloring gel treatment
• One comb applicator
• One pair of disposable gloves

Touch Of Gray® is available at drug and mass merchandisers nationwide starting April 2008 and retails for XXX. Always read and follow label directions.

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